Dreamforce 2025 is headed back to San Francisco this fall and, if you’re thinking of going, now’s the time to register. Why? Because early bird pricing is live, and it saves you up to $800 on your full conference pass.
Let’s walk through what Dreamforce is all about, what to expect, and how to make the most of your experience!
What is Dreamforce?
Dreamforce is Salesforce’s signature event—three days of learning, inspiration, AI innovation, and serious networking. It’s where new products are launched, trailblazers from around the world come together, and the future of CRM and AI takes center stage.
Whether you’re an admin, developer, marketer, architect, or exec—this is the place to grow your skills and shape your strategy.
When and Where?
Conference Dates: October 14–16, 2025
Optional Bootcamp Training: October 11–13, 2025
Location: San Francisco, centered at the Moscone Center
How Much Does It Cost?
Right now, you can save big with early bird pricing:
Early Bird Pass: $1,499 (save $800)
Last Chance Rate: $1,899 (save $400)
Standard Rate: $2,299
Group Discount: $999 per person for 10+ registrants
Dreamforce Bootcamp is an optional deep-dive training experience before the main event. You’ll spend three days in small-group workshops and hands-on learning with Salesforce experts. Bootcamp includes:
Role-specific learning paths (Admin, Flow, Agentforce, Data Cloud, and more)
Certification exam voucher
Networking with focused learners like you
Main Conference (October 14–16)
Here’s what the core Dreamforce experience includes:
Keynotes from Marc Benioff, Salesforce execs, AI innovators, and surprise celebrity guests
Breakout sessions and theater talks—everything from AI and Agentforce to security and architecture
Hands-on training and workshops with Salesforce product teams
1:1 consultations on topics like Data Cloud, adoption, and Agentforce
Live product demos, customer stories, and behind-the-scenes previews
Dreamforce is more than just content—it’s an experience:
Dreamfest Concert: Always a highlight (artist announcement coming soon)
Agentblazer Forest and Campground: Explore real-world agent use cases and AI in action
Wellness Zones: Quiet recharge spaces
Comedy hour, community meetups, and networking happy hours
Who’s Speaking?
A few standout names already announced:
Ellen Pompeo – Actress and producer focused on equity
Andrew Ng – DeepLearning.AI founder and machine learning pioneer
Tekedra Mawakana – Co-CEO of Waymo, shaping the future of mobility
Plus actors like Jesse Eisenberg, America Ferrera, and Rob Lowe will bring new perspectives to tech and storytelling
Can’t Make It In Person?
No worries—you’ll be able to catch the biggest moments live (and on-demand) on Salesforce+ for free. That includes major keynotes, product announcements, and select breakout sessions.
Other Things to Know
Hotel deals: Available through the registration portal; best rates expire September 19
Session reservations: Open to registered attendees—log in with your Trailblazer ID to start saving your seat
Pass transfers: Free until September 12; $100 fee afterward
Accessibility support: Fully ADA-compliant; requests encouraged at least two weeks in advance
Travel approval help: Use the “Ask Agentforce” tool on the registration site to build a personalized business case
Dreamforce 2025 is going to be packed with insight, innovation, and real-world learning that can power your year ahead. If you’re thinking about attending, now is the moment. Early bird pricing won’t last long, and spots for Bootcamp and certifications go fast.
Don’t wait—register early, save big, and get ready to transform how you work with Salesforce and AI.