Ecosystem Overview: The AppExchange

The Salesforce Ecosystem is huge(!), and growing by the day, thanks to an ever-expanding array of products, features, services, apps, community groups, and more!

Whether you’re brand new to the world of Salesforce or a triple Ranger there’s always something new to discover because. That’s why we’re starting this Ecosystem Overview video series — to help users, admins, devs, and Trailblazers get up to speed and stay up to date on the latest an d greatest in the world of Salesforce!

Today we’re taking a look at the AppExchange!

The AppExchange is a unique marketplace in the world of business, in that it provides a one-stop-shop for apps, add-ons, and components to help all different types of organizations get more power out of the platform, despite their disparate business needs and use cases. It also provides an opportunity for organizations to turn their CRM efforts into revenue generators themselves, by packaging, publishing, and distributing their own apps, configurations, and offerings! And lastly, it provides access to a world of experienced partners and service-providers to help augment orgs’ efforts or build and configure the platform to perfectly meet their needs!

In short, one of the central hubs around which the rest of the Salesforce eco-system pivots.

In this week’s video, Matt and Chris walk through a high-level overview of the types of tools, offerings, and services that can be found on the AppExchange to boost your Salesforce org’s capabilities, how to navigate the marketplace effectively, and what to watch out for when making your selection.

Next they talk through how to get your own products listed on the AppExchange, considerations to make in terms of effective AppX branding, and what they’ve learned from their experiences as AppExchange publishers, both on the app/product and the consulting side!

They even review some existing listings and showcase opportunities for improvement!

Give the video a watch and then comment below an app you’d like to see listed on the marketplace! Maybe we’ll add it to our Built in Salesforce series and you’ll be able to install it in your org soon!

Until next time, keep working hard, smart, and happy!

And we’ll see you in the cloud.