Salesforce Marketing Roundup

A compilation and refresher of useful principles.

As Trailblazers prepare for the anticipated Connections conference over in Chicago this year many are looking for some good insight to share. In this installment of Salesforce Marketing, we take a look at some of the principles shared by Salesforce which can in turn be shared with others in the ecosystem. Let’s Get Started!

Digital Marketing for Small Business  

In today’s digital world, it's often hard to get noticed. But digital marketing can change that. In this blog, small businesses can learn to use tools like SEO and social media to connect with their customers. By improving their online presence and using personal engagement with a small budget small businesses “can” stand out.

How To Turn Interest Into A Sale  

Techniques like email drip campaigns, webinars, personalized content, and interactive emails in this blog contribute to maintaining engagement with new or existing leads. Furthermore, current trends like AI-driven automation expand Marketers' ability to build new lead-generation strategies to connect with more customers and increase sales.

Learn More From Sports Marketing  

Crafting a winning playbook for success is what this blog is all about. With Sports Marketing a strategic approach must be taken to deliver tailored experiences that establish the building blocks to foster loyalty within each team. Explore how these leading franchises unify their data streams to personalize and prioritize their fan's experience before, during, and after a game.

Practice Email Segmentation  

By breaking up leads into smaller, but identical, demographics, behavior, geography, and more, marketers can email meaningful content that resonates with each lead. This is known as “Email Segmentation” within this blog. It empowers marketers to boost engagement and build lasting relationships with each send. And with AI marketers can automate this segmentation to unlock advanced analytics and adapt their strategy.

Conclusion  

We hope some of these insights helped provide a better understanding of how Marketing can be considered the “secret sauce” every company needs to make them succeed and stand out from the rest. Share with us what you think should be some marketing principles every Trailblazer should add to their portfolio. Until next time, keep working hard, smart, and happy. We’ll see you in the cloud.